Brand Curator I Strategic Communications

Creating authentic brand identities and elevating the global profile of Fortune 500 corporations and high growth startups through strategic communications, social impact, thought leadership, and executive positioning.

Public affairs

Directed high profile public affairs campaigns to influence public policy, build and maintain strong reputations and find common ground with stakeholders. 15 year tenure with the City of Los Angeles and the Los Angeles Department of Water and Power.

brand strategy

Transforming brand culture and identity for a Fortune 500 Portfolio spanning consumer product goods, automotive, technology, healthcare, and pharmaceuticals.

Corporate communications

Executive positioning and thought leadership for high profile CEOs, CTOs, Global EVPs, CSCOs and COOs for Jitterbit, Nike, Hagerty, Mattel and MedMen.

Executive Positioning & Thought Leadership

Expanding the C-Suite’s Global Reach

McKeel Hagerty, CEO of Hagerty

Forbes Business Profile Prior to SPAC Deal

As Vice President of Communications, I led all executive thought leadership for McKeel as we evolved the brand from classic car insurance to include automotive lifestyle media, the Driver’s Club, and an automotive marketplace. Just prior to taking Hagerty public with a SPAC deal valued at $3B in 2021, we secured a high profile CEO business profile for McKeel in Forbes.

I expanded our media presence during Hagerty’s acquisition of several prestigious automotive events in 2021, including the California Mille, the Concours d'Elegance of America, and the Amelia Island Concours d'Elegance. Additional media coverage secured included Architectural Digest, CNN and the New York Times.

Bill Conner, CEO of Jitterbit and Manoj Chaudhury, CTO

Top tier media coverage for AI advancements

As head of Marketing Communications for Jitterbit, I led executive positioning and AI messaging for 6 CEO appearances including CNBC’s Squawk Box, Bloomberg, and Fox LiveNOW. We achieved a sixfold increase in media impressions in Q1, doubled our global audience QoQ in Tier 1 media, and amplified our SOV in the UK by 66% from Q2 to Q3. We also secured 10+ engagements for our CTO in tech publications and podcasts including Forbes Tech Council, Solutions Review, IT Pro, Process Excellence Network, CIO Influence, Techstrong AI and StartSe.

Adam Bierman, CEO of MedMen

Arcview investor conference

Set the vision for MedMen’s CEO Adam Bierman’s keynote to investors and industry leaders at the Arcview Group conference in Chicago in 2018. The keynote was transformative in elevating Bierman’s image from a stigma of corporatizing marijuana to visionary CEO calling for unity in the emerging cannabis market and establishing MedMen as the nation’s first cannabis unicorn brand.

Hanzade Dogan Boyner I Hepsiburada

Global Enterpreneurship Summit, Silicon Valley

Raised the global profile of Hanzade Dogan Boyner, the Chairwoman of Hepsiburada, a leading Turkish eCommerce company. Provided key messaging, speaking points, and media prep for the Chairwoman in advance of the 2016 Global Entrepreneurship Summit – The Shared Economy & Emerging Markets. Prepared speaking points and media coaching in advance of top tier media coverage.

Nike Digital Product Creation Welcomes Microsoft’s Envisioneer

AI and Digital Twin Thought Leadership Speaker Series

In September 2019, we convened industry leadership from Microsoft and Nike's innovation teams for a speaker series to inform our roadmap for utilizing disruptive technologies. Shown above: our team hosts Mike Pell, Chief Envisioneer from the Microsoft Garage, to discover our future with AI & the Digital Twin with over 300 Nike colleagues. My role included executive positioning for our Digital Product Creation Director, event management, messaging and content development.

Content & Design

Portfolio

Short Form Video Content

Live From New York Toy Fair 2018

Simulated a Live from New York Toy Fair "virtual" experience through high impact short form video content showcasing our Executive Leadership Team, Brand GMs, toy designers, and new product lines. The fun and quirky video content generated over 65,000 views of video content by employees on our social enterprise network.

New York Toy Fair Recap

Visual Storytelling

Infographics

Visual storytelling is key for showcasing your brand's data and messaging with maximum impact. I specialize in contemporary information design, data visualization and the creation of infographics that are sophisticated and visually engaging.

Print Media

Elevating Brand Content

Corporate Social Responsibility

Elevating Brand Impact

Corporate Social Responsbility

Elevating Mattel's brand presence and reputation
by launching a corporate citizenship campaign and leading CSR
initiatives with cross-functional global teams to showcase social impact in the US and emerging markets

Beijing Children's Hospital Partnership

Through our partnerships with world-renowned children’s hospitals including UCLA’s Children’s Hospital and Beijing Children’s Hospital, Mattel is increasing access to premium healthcare and medical training for underserved Yan Shan residents and healthcare practitioners in Southwest China. Mattel facilitated a visit to rural Yunnan for China’s leading pediatricians, providing medical consultations to the local community and conducting training sessions for local doctors at the Yan Shan County People’s Hospital. The partnership focuses on the importance of children being physically healthy so that they can also develop social, creative and emotional skills through play opportunities.

Early Childhood Development Incubator

In March 2018, Mattel and the Alibaba Innovation Center partnered to launch a learning and play incubator in Shanghai for parents with support from the United Nations’ Every Woman Every Child Partner Network (UN EWECPN) and Save the Children. The initiative aims to support young parents in China to become happier and more confident in a world with sky-high expectations and societal pressure.

Boys & Girls Clubs.JPG — Empowering At-Risk Youth in Mexico

Working alongside the Boys and Girls Club of Mexico to positively affect the lives of children in need through education, the arts, sports and learning and development.

summer program 16.jpg — China Summer Program

For the seventh consecutive year, we have provided opportunities for our employees' children to experience learning and development through play at our Chang An Manufacturing Plant in China. Children are able to be closer to their parents, interact in a positive learning environment, and have access to specialized educational curriculum.